Business Strategy (BA 495): For SBA Majors

Instructor Name: 
William M Jones, Khoury
Course Description: 


SBA 495 is PSU's largest Capstone and engages over 750 students in 35 sections of a business strategy course that partners with a  organization in the community to address real world business challenges. In this Capstone students learn to systematically analyze a firm’s internal and external environments and, through engagement with community partners, apply concepts and theories related to the formulation and implementation of business/organization strategies. Students join an interdisciplinary team; pool their knowledge, skills, and interests; use strategy to address a problem or concern of the community partner. Emphasis on multiple functions and perspectives to understand diverse management and stakeholder interpretations, conceive integrative solutions, and address social and organizational outcomes.