Designing Persuasive Campaigns for Social Change

Instructor Name: 
Courtney Dillard
Course Description: 

This course is designed to guide students through the step by step process of developing a communication campaign for a community partner. Specifically, students will learn how to set objectives, analyze audiences and contexts, develop messages, choose tactics and make basic design choices. The final product of the capstone should be a professional campaign plan that could be included in job market materials.